• CEB Top 20

  • Categories

  • Archives

  • © The Regents of the University of California, 2010-2017. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

4 Ways to Appear More Credible to the Jury

Both the opening statement and the closing argument should be used to persuade. An essential part of the persuasion process is establishing your credibility with the jury by nurturing its perception of your sincerity, trustworthiness, and knowledge of facts. Here are four ways to increase your credibility. Continue reading

Make Your Opening and Closing Memorable: 4 Memorizing Tips

474693389If you’ve devoted years to a case and have prepared intensively for trial, you’ve probably memorized all the relevant data so you won’t need to refer to notes for your opening statement and closing arguments. At least you hope so! Going off notes is key to capturing and holding the jury’s attention. If you can memorize what you want to say, the jury will more likely remember what you did say. Continue reading

%d bloggers like this: