Creating a blog to promote your law practice can be cheap in terms of money— you can start a free blog on sites like WordPress—but expensive in terms of your time and effort. Before starting a blog, be sure you have organizational support and time to maintain it. And then review these tips to make it a success. Continue reading
The following is a guest blog post by Nicole Abboud, Esq. Ms. Abboud is a Millennial speaker, former practicing attorney, producer and host of The Gen Why Lawyer Podcast, and founder at Abboud Media—a video branding and marketing agency for lawyers.
Your potential clients are online, searching for answers to their legal concerns by consuming digital content. Videos are one way they seek answers. In fact, with over 1 billion hours of YouTube videos watched per day and YouTube ranking as the second largest search engine on the web, it’s safe to say that video is a highly effective way of reaching potential clients. Continue reading
The following is a guest blog post by Anabella Q. Bonfa. Ms. Bonfa is a litigator with Wellman & Warren LLP, handling business and partnership disputes, theft of trade secrets, and unfair competition. She lectures extensively on trade secrets, networking, and using social media to develop business.
LinkedIn is an excellent marketing tool for lawyers. Here’s how to make your LinkedIn profile—your first impression there—as effective as it can be. Continue reading