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Using Video to Brand Yourself and Connect with Clients

The following is a guest blog post by Nicole Abboud, Esq.  Ms. Abboud is a Millennial speaker, former practicing attorney, producer and host of The Gen Why Lawyer Podcast, and founder at Abboud Media—a video branding and marketing agency for lawyers.

Your potential clients are online, searching for answers to their legal concerns by consuming digital content. Videos are one way they seek answers. In fact, with over 1 billion hours of YouTube videos watched per day and YouTube ranking as the second largest search engine on the web, it’s safe to say that video is a highly effective way of reaching potential clients. Continue reading

7 Tips for a Successful Networking Lunch

ThinkstockPhotos-514423654The following is a guest blog post by Anabella Q. Bonfa. Ms. Bonfa is a litigator with Wellman & Warren LLP and has built a reputation for handling business and partnership disputes, theft of trade secrets, and unfair competition. She lectures extensively on trade secrets, networking, and using social media to develop business.

In every lawyer’s career there comes a time when they have to start networking and bringing in clients. This usually involves attending functions, meeting new people, and eventually the dreaded “networking lunch.” The lunch is usually dreaded because new lawyers erroneously think it’s only about selling their law firm and they don’t want to be a salesperson. But that’s really not what it’s about: Here’s a plan for getting through networking lunches in a way that’s easy, rewarding, and, most importantly, involves minimal “sales.”  Continue reading

8 Things You Can Do to Take Your Law Career to the Next Level

The following is a guest blog post by Anabella Q. Bonfa. Ms. Bonfa is a litigator with Wellman & Warren LLP and has built a reputation for handling business and partnership disputes, theft of trade secrets, and unfair competition. She lectures extensively on trade secrets, networking, and using social media to develop business.

When you first pass the bar, you deal with basic issues such as how to draft legal documents, please your supervising attorney, and properly bill clients. Initially, these issues are enough of a struggle, but a few years into your law practice, you’re ready to take your legal career to the next level. Continue reading

To Tweet or Not to Tweet?

462970551As more attorneys are dipping their toes into the social media waters to network through LinkedIn and reach potential clients through Facebook, many are wondering whether they should also be using Twitter. There are definitely benefits to joining the Twittersphere. Continue reading

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