Despite the silliness of Charlie Sheen’s endeavors to trademark his phases “Duh, winning” and “Rock Star from Mars,” protected trademarks is serious business. Registering trademarks is not mandatory, but it is advantageous in at least 9 ways.
A company’s trade secrets have always been an integral and valuable part of its business assets. Social media networking is fast becoming an integral and valuable part of business practice. By their very nature, these two concepts clash and create unprecedented risks of trade secret exposure and challenges for trade secret law.