As more attorneys are dipping their toes into the social media waters to network through LinkedIn and reach potential clients through Facebook, many are wondering whether they should also be using Twitter. There are definitely benefits to joining the Twittersphere.
Twitter has some significant benefits for attorneys, including:
- Keeping up with the latest legal developments. You can follow the thought leaders and news sources in your legal community, as well as the broader legal community, to quickly learn of legal developments. For example, you can get California, Ninth Circuit, and U.S. Supreme Court case squibs with links to the slip opinions by following CEB (@CEB_CA). Also, search for search key terms of interest and click on interesting hashtags.
- Promoting your original content. Twitter is exceptional way to promote content that’s on your website. By tweeting out a blog post from your website, you not only reach your Twitter followers but if they retweet it to their followers, you’ll get even greater reach. Use hashtags to help interested folks find your content.
- Establishing your expertise. You can use Twitter to show that you or your law firm has expertise in a particular practice area by sharing content, developments, and commentary in that area. Consider jumping into conversations and answering questions. And don’t forget to tweet about your firm’s awards and honors (in a humble way, of course!).
- Boosting your visibility on search engines. Every public tweet is indexed by search engines like Google. Tweeting content links (like blog posts on your website) can be a great search engine optimization (SEO) boost. A tweet with an inbound link to your website can significantly increase your visibility in a search.
- Networking with other attorneys and legal organizations. By following others in the legal community and sharing useful information, you can use engagement on Twitter as a networking tool. Make sure to retweet the tweets of other attorneys and legal organizations that you respect. This not only makes it more likely they will follow and retweet you, but it builds connections that can lead to referrals.
Twitter is not an all-or-nothing proposition: you can simply start an account and lurk there by following leaders in the legal community until you feel the desire to actively tweet. Twitter can be an excellent source of timely information. And if and when you decide to join the conversation, you might surprise yourself by really enjoying it.
For more on acquiring clients through marketing and other methods, check out CEB’s California Basic Practice Handbook, chapter 1—a great book for anyone starting out in law practice.
To get fully versed on the ethical issues raised by social media, as well as discussion of the other areas in which social media has had the greatest impact on the legal practice by experts on their fields, view CEB’s Social Media Webinar Series, available On Demand.
Related CEBblog™ posts:
- 7 Tips to Becoming a Great Legal Networker
- Using Social Media? Beware of Ethical Pitfalls (Part 1)
- Everything You Tweet Can Be Held Against You!
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